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Something's Not Right Here

If you’ve thought that, said that, lived that, take comfort. You’re not alone.

Fact is, virtually every real estate company on the planet is (or has been) right there with you. Marketing channels are either missing or not (even remotely) optimized. Too many leads get neglected or, worse yet, ignored. Sales and Marketing coexist, but don’t cooperate.

Basically, your world doesn’t look—or work—like it’s supposed to. Put simply, your patterns are off. That’s where Spear Consulting helps.

We identify missing or misaligned patterns in real estate marketing and sales—and help you reset them. Or, if your patterns are in alignment but your fundamental metrics (contact rates, CPLs, closing rates, etc.) are falling short, we help you amplify and augment what’s already working.

Our Best Verbs

“Action expresses priorities.” Truer words were rarely ever spoken (consider, too, that they came from the mind of Mahatma Gandhi, who manifested some of his biggest, boldest change in the world through some of his smallest, most humble gestures). So where are today’s innovative real estate pros putting their priorities? What’s the pattern of their actions? More and more, we’re finding them at work at the intersection of marketing, technology and strategy. Thankfully for us, that’s our sweet spot. Whether through a single engagement or a multi-stage, multi-year project, Spear Consulting clients rely on us to:

Our Best Verbs

“Action expresses priorities.” Truer words were rarely ever spoken (consider, too, that they came from the mind of Mahatma Gandhi, who manifested some of his biggest, boldest change in the world through some of his smallest, most humble gestures). So where are today’s innovative real estate pros putting their priorities? What’s the pattern of their actions? More and more, we’re finding them at work at the intersection of marketing, technology and strategy. Thankfully for us, that’s our sweet spot. Whether through a single engagement or a multi-stage, multi-year project, Spear Consulting clients rely on us to:

Analyze

We’ve studied the Marketing and Sales functions at more than 300 real estate organizations worldwide, so we know a lot of what’s worked, what hasn’t, and what hasn’t been tried yet.

Strategize

We understand what it takes to move homebuyers and market share–and what it takes to turn the gears of internal organizational change to make it all happen.

Invent

We design experiences, technology tools, processes and workflows (geeks, we proudly are)–but we don’t even bother pitching them if they don’t advance your strategy.

Harmonize

We help Marketing and Sales teams find what they need to excel solo and in concert with one another (and with other functions, like IT, Finance, Operations, etc.)

Quantify

We help you maximize what’s working–and reduce or eliminate what’s not–through new data collection, management and analytics opportunities.

Enliven

We put high value on not just the destination (sustained real estate marketing and sales success), but the journey (a mutually inspiring, uber-enjoyable and drama-free collaboration).


Company We’re Proud to Keep

Company We’re Proud to Keep

Served as acting CMO for a new real estate division and built a highly effective, digital marketing operation from the ground up

Lead the design and implementation strategy for interactive marketing and sales tools that were fully integrated with enterprise systems

Migrated a legacy model-home experience to a new digital platform that effectively engaged prospects and increased conversion of home sales

Collaborated with company leadership to design and launch a new guest-experience-centered sales center

Customized sales tools around an innovative buyer-engagement model that pulls together content and media from the entire builder + broker ecosystem

Designed and implemented the replacement of legacy database systems with new innovative CRM platform and sales tools

Helped launch a new brokerage company which was “digitally driven” from Day One–and helped propel the Club to be market-share leader in Year One

Integrated high-touch marketing and branding solutions in the Ritz-Carlton environment to drive higher word-of-mouth referrals

The Requisite Lists

Who We Help

  • Community Developers
  • Regional + National Builders
  • Brokerages
  • Land Planning + Development Consultancies
  • Real Estate Marcomm + Advertising Firms

What We Do

(the Buzzword Version)

  • Marketing + Sales Optimization Assessments
  • Brand + Marketing Strategy
  • Marketing + Sales Technology Consulting
  • Marketing + Sales Organizational Design
  • IoT (Internet of Things) Design + Integration Consulting
  • Analytics, Metrics and KPI Design
  • Inbound Marketing Strategy + Technology Consulting
  • Customer Experience Design + Management

Why We’re Trusted

Rich industry experience
We’ve seen real estate marketing and sales from virtually every angle, in virtually every segment (from multifamily and luxury real estate to student housing and new urbanist communities).

Smart value
We deliver assessments, strategies, ideas and elbow grease that are designed to deliver tangible, repeatable success. We avoid speaking in vague generalities; we talk in specifics and expect to be held fully accountable for our results.

Passion
We love this stuff. All of it–strategies and tactics, technologies and psychologies, processes and serendipities. And we share our enthusiasm in a way that really inspires our client teams (rather than really annoying them).

Anticipation
We’re relied on by real estate pros to help design and build the bridge from “what is” to “what will be.” They trust us to know what patterns are emerging–and how they can be ready to leverage it to every conceivable advantage.

Awesome Clients and Their Kind Words.

Awesome Clients and Their Kind Words

  • “We pulled Deven in to help us make sense out of an entirely new real estate marketing enterprise we were undertaking. He went well beyond that—he helped us not just organize our thinking, but, instead, to totally reorient it. The end result is that our marketing function is really ‘popping.’ With Deven, there’s no ego thing; it’s just a ‘let’s all make it shine’ thing.”

    Chris Corr / Senior Vice President, Real Estate President, Raydient Places + Properties

  • “With Deven you will never be concerned if you are being exposed to the latest and greatest tools and techniques in reaching your real estate prospects. He has an insatiable appetite for innovation that meets today's fast moving market in a budget-conscious way.”

    Charles E. Adams / Managing Partner, Celebration Associates

  • “In this time of uncertainty, constant change and ‘tech speak’ that seems to be understood only by under 30's or complete geeks, it’s refreshing discussing e-Marketing with a true expert in our luxury real estate industry. Developers need well-thought-out, customized and creative marketing plans that actually connect with their target market–and that’s exactly what Deven provides.”

    Terry Weaver / President / Founder, Marketing and Sales Institute

  • “With the advent of technology and its ability to have a direct impact on sales velocity, it is crucial to have a partner who can leverage this information and convert it into actionable strategies with quantifiable results. I have had the pleasure of working with Deven, and your organization will benefit tremendously from his insight and experience.”

    Jeff Yamaguchi / Vice President Sales & Marketing, Kukuiula

  • “Deven lived with our business group for many months, as he helped us staff and grow our marketing team, formulate a long-term marketing strategy, and develop state-of-the-art marketing tools that are allowing us to achieve results in the form of sales leads that we wouldn’t have anticipated even a year ago.”

    Bill Watson / Director, Real Estate Marketing & Sales, Raydient Places

  • “Deven has a way of simplifying the process and putting the instruction in everyday, easy-to-understand language as he carefully explains how the process works to the developers great benefit and at an investment that ultimately saves time and money. At the end of the day, Deven helps sales teams make more sales in a shorter period of time.”

    C. Ray Jackson / Vice President of Sales & Marketing, EBSCO Development, Mt Laurel

(He’s a fun chap, though not British.)

To create a credible business in marketing and technology consulting for real estate, you have to be solid in all three legs of the stool.

For our founder, Deven Spear, the real estate leg came first; he began his career building custom homes in Landfall, a Jack Nicklaus and Pete Dye master planned community in Wilmington, North Carolina. Technology was next up for Deven: Through Information Design Corporation (IDC), which he founded in 1991, he provided database design and development services to large enterprise customers like Nortel Networks and the State of North Carolina. It was projects in custom application development and legacy systems integration for IDC that spurred Deven to think of data in terms of how it can be used to orchestrate customer experiences and advance an entirely new generation of customer engagement. And through four companies he since founded or co-founded (VisionFactory, Marketecture, BrightDoor and, most recently, Spear Consulting), Deven’s focus has been acutely attuned toward a single goal: helping clients capitalize on technology-driven marketing to educate, engage, and delight their customers.

Today, Deven takes on any number of roles for our clients, from virtual CMO and digital marketing strategist to innovation accelerator and change agent. You’ll find Deven inspiring fellow marketing and sales leaders at technology, real estate and venture capital conferences, where he serves as a respected speaker, presenter and panelist. He holds a Bachelor of Science degree in marketing and management from the University of North Carolina at Wilmington, and lives in Cary, NC, with his wife Nancy Jo and sons Kenan and Noah.

Wait. I’m Not Sure Why I’m Here.

If any of the following sound familiar, you’re in the right place. (And odds are good that we can help.)

You know you need to invest in next-gen marketing and sales technology, but don’t know where to start.

You’ve already invested in what was billed as next-gen technology–but the hype didn’t match reality, so you’re back to (a demoralizing) Square One.

You’ve invested in social and digital channels, but it feels like homebuyers (or, worse, key competitors down the road) are always a step ahead of you.

You’ve aced outbound marketing, but initiating a full-scale inbound marketing program seems out-of-reach.

You know you’ve got leaks in the sales funnel (leads come in the top, but too many seem to wholly disappear), but plugging those leaks has proved elusive.

Marketing and Sales are in the same building–and sometimes even on the same page–but aren’t completely in-sync.

You’re convinced that some key marketing and sales tasks are better left to automation, but you don’t which ones.

You know that other consumer marketing companies are cutting through the clutter, but you don’t know how you can capitalize on those innovations.

Contact Us

Let us help make a lasting impression on you. Tell us about your project and let's begin!

Spear Consultants, Limited

130 Quade Drive
Cary, NC 27513   

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